首页|期刊导航|东华大学学报（英文版）|Game Theory Study on Distributors' Alliance to Gain Competitive Advantage in Marketing Channel
东华大学学报（英文版）2005，Vol.22Issue(5)：135-138,4.
Game Theory Study on Distributors' Alliance to Gain Competitive Advantage in Marketing Channel
Game Theory Study on Distributors' Alliance to Gain Competitive Advantage in Marketing Channel
摘要
Abstract
Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of oneshort game and infinitely repeated game, then, based on the analysis of distributors' betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed.关键词
marketing channel/competitive advantage/strategic alliance/distributor/game mechanismKey words
marketing channel/competitive advantage/strategic alliance/distributor/game mechanism分类
管理科学引用本文复制引用
ZHAO Shi-ying,CHEN Jie,WANG Fang-hua..Game Theory Study on Distributors' Alliance to Gain Competitive Advantage in Marketing Channel[J].东华大学学报（英文版）,2005,22(5):135-138,4.基金项目
This work was supported by Natural seience Foundation of China No.70302017 （）
