西安科技学院学报2001，Vol.21Issue(2)：175-177,3.
AHP法在顾客满意度指标评价中的应用
Application of the method of AHP to appreciating the customer satisaction index
摘要
Abstract
When the strategy of the customer satisfaction is implemented in enterprise, customer satisfaction index is usually determined according to the experiment by expert. It don't often express customers true requirement and expection. It is often short of the most important item that customers think. The authors let customers determine the customer satisfaction index, and exploit the method of AHP to appreciate it.关键词
顾客满意/评价指标/AHP分类
管理科学引用本文复制引用
宇文立平,钱敏,张金锁..AHP法在顾客满意度指标评价中的应用[J].西安科技学院学报,2001,21(2):175-177,3.
