株洲工学院学报2000，Vol.14Issue(3)：18-20,3.
广告要素与广告文体特征
Advertising Components and the Stylistical Characteristics of Advertisement Writing
摘要
Abstract
A discussion is devoted to the relationship between the advertising components and the stylistical characteristics of advertisement writing,with the conclusion that advertising copies must be written in a style of accuracy,conciseness,novelty and beautifulness to satisfy the demands of the various advertising components.关键词
广告/广告要素/广告文案/文体特征Key words
advertisement advertising/advertising component/advertising copy/stylistical characteristic分类
社会科学引用本文复制引用
曾立..广告要素与广告文体特征[J].株洲工学院学报,2000,14(3):18-20,3.
