系统管理学报2009，Vol.18Issue(3)：320-324,5.
基于点评网用户数量的促销策略
Promotion Strategy Based on the Number of Users of Online Consumers' Opinion Platform
摘要
Abstract
Promotion is one of the most effective marketing tools. Corporations always try their best to reach more people while they are promoting some goods. So they will choose the media which has more audience if possible. Promotion on online consumers' opinion platform is a new phenomenon. Should the corporation choose the platform which has more users? The answer is NO. This paper discovered the conditions which enables corporation to make profit by promotion. The managerial impact has also been discussed.关键词
促销/点评网/利润/用户数量Key words
promotion/online consumers' opinion platform/profit/number of users分类
管理科学引用本文复制引用
杨升荣,徐飞,陈洁..基于点评网用户数量的促销策略[J].系统管理学报,2009,18(3):320-324,5.基金项目
国家自然科学基金资助项目(70672076) （70672076）
国家自然科学基金重点资助项目(70832004) （70832004）
