中国电子科技(英文版)2004，Vol.2Issue(3)：39-46,8.
Strategy for Building Initial Trust in Click-Only Online Fashion Stores
Strategy for Building Initial Trust in Click-Only Online Fashion Stores
CHAE Myungsin 1PARK Youngjo 2LEE Byungtae3
作者信息
- 1. Department of Information Management Seoud Information and Communication Technology University Seoul 135-090 Korea
- 2. IMJ Network Korea,Seoul 135-840 Korea
- 3. Graduate School of Managemeat, Korea Advanced Institute of Scieace and Techmology Seoul Korea 130-722
- 折叠
摘要
Abstract
The main purpose of this study is to propose practical and effective strategies for acquiring and building initial trust from online consumers that could be used by the Internet store selling fashion goods online. To achieve this purpose, this paper suggests a trust life cycle model, identifies various trusting cues by reviewing antecedent literature on trust, establishes an empirical research model based on the eleven cues identified, and tries to find the most salient trusting cues affecting the development of initial trust by empirically testing the model. The results show that the factors significant in developing initial trust in an Internet fashion store are perceived service reliability, perceived variety of options, perceived ease of use, and legal infrastructure.关键词
electronic commerce/initial trust/fashion goodsKey words
electronic commerce/initial trust/fashion goods分类
管理科学引用本文复制引用
CHAE Myungsin,PARK Youngjo,LEE Byungtae..Strategy for Building Initial Trust in Click-Only Online Fashion Stores[J].中国电子科技(英文版),2004,2(3):39-46,8.
