中国电子科技2006，Vol.4Issue(4)：434-437,442,5.
Research on Marketing Channel of Mobile Manufacturer Based on Analytic Hierarchy Process
Research on Marketing Channel of Mobile Manufacturer Based on Analytic Hierarchy Process
XIONG Hui 1LI Shi-ming 1LAN Yong2
作者信息
- 1. School of Management Science, University of Electronic Science and Technology of China Chengdu 610054 China
- 2. Mobile Department, ZTE Corporation Shenzhen 518057 Guangdong China
- 折叠
摘要
Abstract
Research on "marketing channel" of mobile attracts much attention in these years,but there're only few articles referring to how to optimize the disposition of channel resources for mobile manufacturers. Based on a typically multiplex marketing channel system of mobile manufacturer, the analytic hierarchy process (AHP) structure model is established. Through the judgment matrix, simple and total hierarchy arrangement, consistent test, this paper gets the weight of each kind of marketing channel of mobile manufacturer. It provides the practical reference value for mobile manufacturers to distribute resources of marketing channels.关键词
AHP/competitive advantage/mobile manufacturer/marketing channelKey words
AHP/competitive advantage/mobile manufacturer/marketing channel分类
管理科学引用本文复制引用
XIONG Hui,LI Shi-ming,LAN Yong..Research on Marketing Channel of Mobile Manufacturer Based on Analytic Hierarchy Process[J].中国电子科技,2006,4(4):434-437,442,5.
