重庆大学学报（社会科学版）2001，Vol.7Issue(1)：48-51,4.
英国零售商自有品牌现象及其借鉴意义
Analysis and Thinking upon Retailer Own Branding
of the U.K.and Its Meaningful Experiences
摘要
Abstract
Retailers sell products under their own brand in European countries and America including Britain that have experienced a evolv ement process from low quality, low price, plain package, "me too" product lin e to every bit of quality, variety, performance and package of products is tring to beat the branded products by manufacturers, retailers' own branding products in these countries that have been widely accepted by consumers and realized to have "reasonable quality, and value to buy". From such cases, Chinese retailer s can learn something.关键词
英国/零售商/自有品牌分类
管理科学引用本文复制引用
马果..英国零售商自有品牌现象及其借鉴意义[J].重庆大学学报（社会科学版）,2001,7(1):48-51,4.
