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E-Commerce Strategies for Chinese Clothing Enterprises

ZHANG Zu-fang TANG Ming-hao DAI Wei

东华大学学报(英文版)2007,Vol.24Issue(4):569-572,4.
东华大学学报(英文版)2007,Vol.24Issue(4):569-572,4.

E-Commerce Strategies for Chinese Clothing Enterprises

E-Commerce Strategies for Chinese Clothing Enterprises

ZHANG Zu-fang 1TANG Ming-hao 2DAI Wei1

作者信息

  • 1. Fashion Institute, Donghua University, Shanghai 200051, China
  • 2. College of Information Science & Technology, Donghua University, Shanghai 201620, China
  • 折叠

摘要

Abstract

This paper studies the characteristics and consuming behaviors of the Chinese people. The difficulties in developing e-commerce for enterprises in China are discussed and the practical strategies suitable for China's clothing enterprises are proposed.

关键词

clothing enterprises/e-commerce/China'smarket

Key words

clothing enterprises/e-commerce/China'smarket

分类

信息技术与安全科学

引用本文复制引用

ZHANG Zu-fang,TANG Ming-hao,DAI Wei..E-Commerce Strategies for Chinese Clothing Enterprises[J].东华大学学报(英文版),2007,24(4):569-572,4.

东华大学学报(英文版)

1672-5220

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