Application of Structural Equation Modeling to Evaluate Service Quality of Sportswear RetailingOA
Application of Structural Equation Modeling to Evaluate Service Quality of Sportswear Retailing
Structural Equation Modeling (SEM) used widely in sociology, economics and psychology is adopted. Based on data obtained from marketing research, and using statistical analysis software SPSS11.0 and LISREL8.7, Theory of Five …查看全部>>
Structural Equation Modeling (SEM) used widely in sociology, economics and psychology is adopted. Based on data obtained from marketing research, and using statistical analysis software SPSS11.0 and LISREL8.7, Theory of Five Dimensions of service quality is proved to be suitable in sportswear retailing in China. It analyzes the relationship among five dimensions and puts them in order of importance as to service quality in sportswear retailing. Advices are g…查看全部>>
LI Min;GU Tong-yu;YANG Yi-xiong;HONG Tao-min
Fashion Institute, Donghua University, Shanghai 200051, ChinaFashion Institute, Donghua University, Shanghai 200051, ChinaFashion Institute, Donghua University, Shanghai 200051, ChinaFashion Institute, Donghua University, Shanghai 200051, China
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service quality Theory of Five Dimensions sportswear Structural Equation Modeling (SEM)
service quality Theory of Five Dimensions sportswear Structural Equation Modeling (SEM)
《东华大学学报（英文版）》 2008 (1)
6-10,5
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