东华大学学报（英文版）2001，Vol.18Issue(2)：74-78,5.
Clothing Consumption in Urban China
Clothing Consumption in Urban China
摘要
Abstract
Based on data gathered through a questionnaire survey with 3,544 respondents in six largest cities in China, the clothing expenditures of Chinese consumers and influential factors are investigated in this paper. It was found that regional differences exist sig nificantly among the cities, possibly due to differences in economy,customs, culture and other factors It was also found that the demographic and soionomic factors including age, gender, marital staus , education level,occupation, and household income have a significant influence on clothing expenditures. Further, the interactive influences of geographic variable with demographic and socioeconomic variables on the clothing expenditures were ex amined. The findings should have useful implications for segmenting Chinese consumers and developing marketing strategies in China.关键词
Chinese consumer/clothing expenditures/geographic differencesKey words
Chinese consumer/clothing expenditures/geographic differences分类
轻工纺织引用本文复制引用
Zhang Zhiming(张志明),Li Yi(李毅),Gong Chen(龚晨),John Moody,Liu Wing-sun (廖泳申),Wu Haidong(吴海东)..Clothing Consumption in Urban China[J].东华大学学报（英文版）,2001,18(2):74-78,5.基金项目
The test results are not presented in this paper to save space （）
