资源开发与市场2009，Vol.25Issue(8)：760-763,4.
节事活动对苏州"东方水城"形象推广效应的分析——以"金鸡百花奖"落户苏州为例
Analysis of Festival Events to Image of Suzhou "Oriental Water City" Promotion Effect——Taking "Golden Rooster and Hundred Flowers Award" in Suzhou as an Example
摘要
Abstract
This paper conducted a sampling survey,and analyzed awareness of the visitors to the Suzhou section of the large-scale activities on the issue of Suzhou" Oriental Water City" shaping a new image and tourism promotion,and on this basis,carried on the analysis to the festival matter activity effect's sustainable development.It was found that the Golden Rooster Hundred Flowers Award appraised the base permanent to settle down in Suzhou.Promoted Suzhou's economic growth,attracted more tourists to come Suzhou and enriched the Suzhou resident cultural life were imples of the most main aspect to Suzhou.Simultaneously,the conformity and the water related festival matter activity,was helpful in the tourist cognition and propagandizes Suzhou's water city the image,lengthening the tourist stay time.关键词
节事活动/金鸡百花奖/"天堂苏州,东方水城"/形象宣传/可持续发展Key words
festival events/Golden Rooster and Hundred Flowers Award/"Paradise of Suzhou,Oriental Water City"/propaganda image/sustainable development分类
管理科学引用本文复制引用
潘婷婷,汪德根..节事活动对苏州"东方水城"形象推广效应的分析——以"金鸡百花奖"落户苏州为例[J].资源开发与市场,2009,25(8):760-763,4.基金项目
江苏省哲学社会科学基金项目(编号:08CSJ015) （编号:08CSJ015）
苏州大学人文社会科学基金项目(编号:BV103709). （编号:BV103709）
