曲阜师范大学学报（自然科学版）2009，Vol.35Issue(3)：85-89,5.
第十一届全运会市场开发SWOT分析
SWOT Analysis of Marketing Development about the Eleventh National Games
安海宾 1孙晋海1
作者信息
- 1. 曲阜师范大学体育科学学院,273165,山东省曲阜市
- 折叠
摘要
Abstract
This paper is set in such a social background which the 2008 Beijing Olympic Games was a great success while the global economic crisis exerted profound influences on China. SWOT analysis referred in this paper indicates those strengths, weakness, opportunities and threats. Strengths refers to "Olympic effect" and the unique Qilu culture. Weakness here are the lack of experience of hosting large scale sport competitions, lower disposable income owned by urban residents, as well as the negative impacts brought by the National Games. Historical opportunities are Shandong International Confucius Cultural Festival, the sixtieth anniversary celebrations of the founding of the PRC and the reform of China's sporting events. Threats are represented by the economic crisis, the Asian Games held in 2010 and donations for the 5.12 Wenchuan earthquake. After this kind of SWOT analysis, the research shows that it is good for Shandong to make efforts to creat brands related to the national games, develop a market to meet the mass demand and rely on our domestic firms.关键词
第十一届全运会/市场开发/SWOT分析Key words
the 11th national games/market development/SWOT analysis分类
社会科学引用本文复制引用
安海宾,孙晋海..第十一届全运会市场开发SWOT分析[J].曲阜师范大学学报（自然科学版）,2009,35(3):85-89,5.
