东华大学学报（英文版）2001，Vol.18Issue(3)：94-96,3.
One Functioning Pattern to Introduce International Matured Underwear Brands into China's Market
One Functioning Pattern to Introduce International Matured Underwear Brands into China's Market
姚冰 1蒋智威1
作者信息
- 1. Fashion Institute, Dong Hua University, Shanghai, 200051
- 折叠
摘要
Abstract
China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited market,especially after entering WTO. Confronting the sharp competition, how can the China's companies survive?The following study answers this urgent question by introducing one functioning pattern for international matured brands to spread in the China's market.关键词
underwear/brand/China's marketKey words
underwear/brand/China's market分类
管理科学引用本文复制引用
姚冰,蒋智威..One Functioning Pattern to Introduce International Matured Underwear Brands into China's Market[J].东华大学学报（英文版）,2001,18(3):94-96,3.
