长沙铁道学院学报2000，Vol.18Issue(2)：96-100,5.
铁路客运需求弹性分析与营销对策
Elasticity Analysis of Railway Passenger Transportation Demand and its Marketing Strategy
夏伟怀1
作者信息
- 1. 长沙铁道学院经济管理学院，湖南 长沙 410075
- 折叠
摘要
Abstract
Passenger demand is the prerequisite for transportation venture. How to raise mar ket occupation and passenger transport volume becomes the primary problem of venture mar keting. This paper tries to make case study and put forward correspondent marketing strate gy for China railway passenger transportation by means of demand elasticity theory.关键词
铁路客运/需求弹性/营销对策Key words
railway passenger transportation/demand elasticity/marketing strategy分类
管理科学引用本文复制引用
夏伟怀..铁路客运需求弹性分析与营销对策[J].长沙铁道学院学报,2000,18(2):96-100,5.
