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Study of the Influence of Parent-brand Similarity,Association,and Complimentary Fit on Co-brand Attributes

SHEN Lei

东华大学学报（英文版）2009，Vol.26Issue(5)：565-571,7.

Study of the Influence of Parent-brand Similarity,Association,and Complimentary Fit on Co-brand Attributes

SHEN Lei¹

作者信息

1. Glorious Sun School of Business and Management,Donghua University,Shanghai 200051,China
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摘要

关键词

brand alliance/brand association/brand similarity/brand complimentary fit

Key words

brand alliance/brand association/brand similarity/brand complimentary fit

分类

管理科学

引用本文复制引用

SHEN Lei..Study of the Influence of Parent-brand Similarity,Association,and Complimentary Fit on Co-brand Attributes[J].东华大学学报（英文版）,2009,26(5):565-571,7.

基金项目

Hong Kong Government Foundation,China （）

东华大学学报（英文版）

ISSN：1672-5220

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