东华大学学报（英文版）2009，Vol.26Issue(4)：450-460,11.
Research on the Mechanism of Retail Strategy Influencing Consumer Behavior Intention-Based on Empirical Analysis of Domestic Luxury Cosmetics Brands
Research on the Mechanism of Retail Strategy Influencing Consumer Behavior Intention-Based on Empirical Analysis of Domestic Luxury Cosmetics Brands
CANG Ping 1WANG Su-fen 1XIA Qin1
作者信息
- 1. Glorious Sun School of Business and Management, Donghua University, Shanghai 200051, China
- 折叠
摘要
关键词
consumer behavior intention/subjective norm of comumers/consumer attitude/luxcury goods/retail strategyKey words
consumer behavior intention/subjective norm of comumers/consumer attitude/luxcury goods/retail strategy分类
社会科学引用本文复制引用
CANG Ping,WANG Su-fen,XIA Qin..Research on the Mechanism of Retail Strategy Influencing Consumer Behavior Intention-Based on Empirical Analysis of Domestic Luxury Cosmetics Brands[J].东华大学学报（英文版）,2009,26(4):450-460,11.
