西北师范大学学报（自然科学版）2011，Vol.47Issue(1)：110-118,9.
城市居民对周边旅游地的旅游意愿研究——以兰州市为例
The research of urban population's travelling willingness on peripheral tourism——A case study of Lanzhou City
摘要
Abstract
Travelling willingness affect the development of tourism, while travelling willingness is also influenced by many factors. In this paper, the Pearson correlation analysis model on the wishes of people visiting Lanzhou City is constructed, and the cumulative logistic regression model is also established. The factors influencing people to go to the surrounding areas are analyzed. Analysis reveales that sum scale Cronbach coefficient is 0. 910, correlation coefficient is in a range of 0. 546～0. 769 with the sum, KMO statistics is 0. 808, so scale has good reliability, content validity and structure validity. Research shows that the following three factors have significant correlation with tourism willingness, such as security situation of tourism destinations, the popularity and landscape. For each additional unit, tourism will become a very strong increase in the probability of 2. 0811～4. 272,1. 7341～3. 756,0. 5863～2. 506 units of Lanzhou City residents involved in tourism. Therefore, in order to promote tourism in Lanzhou City and its surrounding development, the security situation and the visibility of tourism in a tourist destination must be improved, and the design of tourist attractions must be optimized.关键词
旅游意愿/兰州市/城市居民分类
管理科学引用本文复制引用
赵雪雁,尹爱华,陈翠峰..城市居民对周边旅游地的旅游意愿研究——以兰州市为例[J].西北师范大学学报（自然科学版）,2011,47(1):110-118,9.基金项目
国家社会科学基金资助项目(06XMZ028) （06XMZ028）
西北师范大学科技创新工程资助项目(NWNU-KJCXGC-03-20) （NWNU-KJCXGC-03-20）
