丝绸2011，Vol.48Issue(1)：61-64,4.
服装品牌进军B2C市场的困惑与出路——以唐狮品牌为例
Apparel brands into B2C market perplexities and way out:to Tang Lion brand for example
于国瑞 1汪丹丹1
作者信息
- 1. 宁波大学艺术学院,浙江,宁波,315211
- 折叠
摘要
Abstract
Taking tang lion brand as an example, this paper discusses how to make clothing brand in the market environment with fierce competition, to build a strong appeal and the height of the public credibility, and researches clothing brand into B2C market with problems and opportunities and challenges, looking for the gap between brand entity shop and network management mode, with the aim of development and optimization of the network management pattern.关键词
服装品牌/B2C市场/唐狮品牌/服装营销分类
管理科学引用本文复制引用
于国瑞,汪丹丹..服装品牌进军B2C市场的困惑与出路——以唐狮品牌为例[J].丝绸,2011,48(1):61-64,4.
