工业工程2011，Vol.14Issue(1)：38-42,52,6.
混合型消费者的短生命周期产品动态定价
Optimal Dynamic Pricing Policies of Short-Life-Cycle Products for Hybrid Consumers
摘要
Abstract
The dynamic pricing problem of short-life-cycle products is discussed for an environment with strategic and non-strategic consumer coexistence. Firstly, a game theory process between a retailer and its consumers is analyzed, and the optimal purchasing policies of the consumers are determined. Then, demand models at different times are established and the consumers' behaviors are analyzed. Finally, the optimal dynamic pricing policy is introduced for the maximization of overall revenues of the above two stages.关键词
策略型消费者/动态定价/消费行为/短生命周期产品Key words
strategic consumers/ dynamic pricing/ consumer behavior/ short life cycle product分类
管理科学引用本文复制引用
申成霖,张新鑫..混合型消费者的短生命周期产品动态定价[J].工业工程,2011,14(1):38-42,52,6.基金项目
天津市高等学校人文社会科学研究项目(20082103) （20082103）
