丝绸2011，Vol.48Issue(4)：61-64,4.
服装大规模定制营销模式下的订单管理
Research on how to manage mass customized MTM orders of apparel products
龚勤理 1单璐1
作者信息
- 1. 浙江纺织服装职业技术学院,服装学院,浙江,宁波,315211
- 折叠
摘要
Abstract
The characteristics of mass customized MTM orders from the point of analyzing the relations between apparel MTM orders and mass customization strategy is studied in this paper.The mass customized MTM orders could break down into modules with different widths and depths to control respectively.This paper also illustrated the basic schedule of how to process the modules.After analyzed the weak side of traditional process methods, new module team strategies were proposed to reconstruct orders' processing line based on the internet circumstances.关键词
服装大规模定制/营销模式/订单流程Key words
Apparel mass customization/ Marketing model/ Order process分类
管理科学引用本文复制引用
龚勤理,单璐..服装大规模定制营销模式下的订单管理[J].丝绸,2011,48(4):61-64,4.
