上海管理科学2011，Vol.33Issue(2)：44-50,7.
消费情感对感知风险和行为意向的影响
The Influence of Consumer Emotion on Perceived Risk and Behavioral Intentions
摘要
Abstract
With the drastic development of information economy, consumer behaviors in the network environment are increasingly becoming the concern of all scholars and the business community as well. This paper focuses on the relationship among consumer emotions, perceived risk and behavioral intentions. Based on extensive literature research,this paper proposes a model and uses analytical methods like SEM to test the model through empirical studies on tourist ecommerce websites. The conclusions are as follows: 1. positive consumer emotions have a significant negative influence on perceived risk, negative consumer emotions have a significant positive influence on perceived risk 2. positive consumer emotions have a significant positive influence on behavioral intentions, negative consumer emotions have a significant negative influence on behavioral intentions; 3. perceived risk has a significant negative influence on behavioral intentions.关键词
消费情感/感知风险/行为意向Key words
Consumer emotion/ Perceived risk/ Behavioral intentions分类
管理科学引用本文复制引用
岑成德,钟煜维..消费情感对感知风险和行为意向的影响[J].上海管理科学,2011,33(2):44-50,7.基金项目
本研究受国家自然科学基金项目"服务性企业员工授权对顾客授权的影响"(70802064)资助. （70802064）
