心理科学进展2011，Vol.19Issue(1)：9-17,9.DOI:10.3724/SP.J.1042.2011.00009
厌而避额外之"利";喜而趋额外之"害"
An Additional Gain Can Make You Feel Bad and An Additional Loss Can Make You Feel Good
摘要
Abstract
Triggered by an observation that adding an additional small gain/loss can devalue an overall positive/negative evaluation, this research explores whether a monotonically increasing relationship between utility and value could be robust enough to survive a retrospective evaluation of monetary stimuli.how pleasant if receiving an option's equivalent reward and how unpleasant if receiving the same amount of fine.A significant majority of participants preferred the smaller/larger option and rated it more pleasant/less relationship between monetary value and utility is also discussed.关键词
价值最大化/效用最大化/回顾性评价/额外的小获益/损失/冤Key words
value maximization/utility maximization/retrospective evaluation/additional small gain/loss/resentment-like feeling引用本文复制引用
李纾,毕研玲,苏寅,饶俪琳..厌而避额外之"利";喜而趋额外之"害"[J].心理科学进展,2011,19(1):9-17,9.基金项目
国家重点基础研究计划资助(2011CB711000),中国科学院知识创新工程重要方向项目(KSCX2-YW-R-130),国家自然科学基金委员会(NSFC:70871110). （2011CB711000）
