计算机工程2011，Vol.37Issue(7)：285-287,3.DOI:10.3969/j.issn.1000-3428.2011.07.096
基于交易成功率的P2P电子商务信任模型
P2P E-Commerce Trust Model Based on Transaction Success Rate
摘要
Abstract
Aiming at the problems that stem and penalties are not enough for fraud trading which exist in the complex e-commerce environment using P2P trust model, this paper proposes a P2P e-commerce trust model based on transaction success rate. It gives the model implementation method in a single trust value, integrated trust value, the success rate of direct transactions and indirect transaction success rate. Simulation results show that the model is better than Taobao's trust model in assessment of accuracy and transaction success rate.关键词
P2P电子商务信任模型/交易成功率/评价准确率Key words
P2P E-commerce trust model/ transaction success rate/ evaluation accuracy rate分类
信息技术与安全科学引用本文复制引用
唐伟,郑小林..基于交易成功率的P2P电子商务信任模型[J].计算机工程,2011,37(7):285-287,3.基金项目
杭州市哲学社会科学规划课题基金资助项目(B10SH10) （B10SH10）
