安徽农业科学2011，Vol.39Issue(12)：7188-7190,7192,4.
基于网络游记视角下古镇周庄旅游者消费偏好研究
Study on Consumption Preference of Tourists of Ancient Town Zhouzhuang under the Perspective of Network Traveb
摘要
Abstract
Taking network travels as study samples, then, based on the characteristics of tourists of ancient town, distribution of travel time,diversity of travel motivation, travel diet, transport, accommodation, shopping content and preferences, travel evaluation and tourism satisfaction, the new consumption trends of tourists of ancient town were analyzed.关键词
网络游记/周庄/旅游者/消费行为Key words
Network travels/ Zhouzhuang/ Tourist/ Consumer behavior分类
管理科学引用本文复制引用
王新亮..基于网络游记视角下古镇周庄旅游者消费偏好研究[J].安徽农业科学,2011,39(12):7188-7190,7192,4.基金项目
高枝基本业务费专项资金资助2011年自主项目(JUSRP21136) （JUSRP21136）
2010年无锡市"社科应用研究精品工程"课题《无锡历史文化资源开发与文化产业转型升级研究》. （）
