安徽农业科学2011，Vol.39Issue(12)：7198-7200,3.
基于利基战略的自然保护区生态旅游发展模式研究
Study on Development Pattern of Ecotourism in Nature Reserve Based on Niche Strategy
摘要
Abstract
The development pattern of ecotourism in nature reserve was analyzed based on Niche Strategy. Starting from the development process and characteristics of Niche Strategy, as a kind of small and subsequent operator, carting ecotourism in nature reserve has comparative advantages, and introducing Niche Strategy is the demand of ecotourism market differentiation and culture. With Wanglang Nature Reserve as an example, the suitability of Niche Strategy for ecotourism in nature reserve of our country was interpreted. It was concluded that nature reserve ought to make the market segmentation and market positioning more accurate, improve the quality of products and services, safeguard niche market, track the change of market and take corresponding marketing policy.关键词
利基战略/自然保护区/生态旅游/发展模式Key words
Niche Strategy/ Nature Reserve/ Ecotourism/ Development pattern分类
资源环境引用本文复制引用
连玉銮..基于利基战略的自然保护区生态旅游发展模式研究[J].安徽农业科学,2011,39(12):7198-7200,3.基金项目
四川旅游发展研究中心项目(LY10-14). （LY10-14）
