吉林农业大学学报2011，Vol.33Issue(2)：231-236,6.DOI:CNKI:22-1100/S.20110106.0936.000
消费者购买蓝莓果汁行为及影响因素实证分析——以吉林省为例
An Empirical Study on Consumers' Behavior of Purchasing Blueberry Fruit Juice and Its Influencing Factors ——Basis of Survey of Customers in Jilin Province
摘要
Abstract
On the basis of survey of consumers in Jilin province, with the latest model-Logistic, consumers’ behavior of purchasing blueberry fruit juice and its influencing factors were analyzed.The results showed that consumers' purchase of blueberry fruit juice could be affected by many kinds of factors, among which consumers' usual practice of beverage purchase, their taste in pure fruit juice, their concern over brand and media advertisement had positive effect on consumers' purchasing behavior while concern over taste of blueberry fruit juice was negative.关键词
蓝莓果汁/购买行为/影响因素/吉林省Key words
blueberry fruit juice/ purchasing behavior/ influencing factor/ Jilin province分类
管理科学引用本文复制引用
李丽敏,吴林,郝庆升..消费者购买蓝莓果汁行为及影响因素实证分析——以吉林省为例[J].吉林农业大学学报,2011,33(2):231-236,6.基金项目
农业部公益性行业科研专项"小浆果品种筛选及标准化生产技术研究"(3-40),农业部948"十一五"重大专项"蓝莓等小浆果加工技术引进与产业化"(2006-G25) （3-40）
