安徽农业科学2011，Vol.39Issue(13)：7961-7963,3.
新形势下乡村旅游发展模式创新研究
Research on Innovation of Rural Tourism Develoｐment Mode under New Situation
摘要
Abstract
Through analysis on problems emerging during rural tourism development, the paper pointed out that the predicament of rural tourism development lied in aging, homogenization and initialization of tourist products. Then, it further analyzed reasons causing such predicament, and emphasized three aspe c ts which were similarity and relative stability of tourist resources, dispersiveness and non-professionalization of development subjects, restriction and substitutability of industrial factors. On this basis, it discussed innovative strategies to solve these problems, and pointed out that innovation was the key to promote transformation and upgrading of rural tourism. The major tasks of rural tourism innovation were promoting villagers'innovative ability construction, building innovative agriculture and characteristic villages, exploring operation model of rural tourism cooperation, relying on leading enterprises and agricultural park, pushing land transfer and tourist land reform, and introducing large enterprises to development new programs.关键词
乡村旅游/"三农"/转型升级/模式创新Key words
Rural tourism/ “Three Rurals”/ Transformation and upgrading/ Mode innovation分类
管理科学引用本文复制引用
郑燕,李庆雷..新形势下乡村旅游发展模式创新研究 [J].安徽农业科学,2011,39(13):7961-7963,3.基金项目
"昆明市乡村旅游规划"(昆明市旅游局委托)项目成果之一. （昆明市旅游局委托）
