计算机应用与软件2011，Vol.28Issue(4)：127-128,149,3.
基于用户行为分析的广告欺诈点击检测
DETECTING FRAUDULENT CLICKS IN ADVERTISEMENT BASED ON USER BEHAVIOUR ANALYSIS
摘要
Abstract
At present, the behaviour of frauduient clicks in internet advertisements severely damages the interesis of the search engine business and the advertisers, which leads to the payment pattern of per-clicking to be questioned. Fraudulent clieks have become a persistent ailment against the healthy development of internet adverisement. Aiming at the predicament encountered by the internet advertising industry,a technology of fraudulent clicka detetion on adverisement based on user behaviour analysis is proposed. After a user behaviour data warehouse is built, the legal grades of user clieking are predicted by using Bayesian classifier based on user behaviour data. Finally, the validity of user clicks is ultimately judged in conjunction with game control mechanism.关键词
欺诈点击/用户行为/数据挖掘/博弈控制Key words
Fraudulent click/ User behaviour/ Data mining/ Game control引用本文复制引用
龚尚福,姜晓旭..基于用户行为分析的广告欺诈点击检测[J].计算机应用与软件,2011,28(4):127-128,149,3.基金项目
2008年度国家级教学改革基金(FIB070335-A8-16). （FIB070335-A8-16）
