安徽农业科学2011，Vol.39Issue(9)：5483-5486,5489,5.
旅游景区游客满意度及其测评指标分析——以贵州省镇远古城为例
Analysis on Tourist Satisfaction Degree and Its Measuring Indexes in Tourist Area
摘要
Abstract
By using principal component analysis, this paper had modified and put forward a theoretical model of evaluation on tourist satisfaction degree with tourist perception quality and tourist satisfaction degree as structure variables and with thirty indexes like image of tourist area,tourists expectation, infrastructure in tourist area, landscape features and ticket price as observed variables, based on random questionnaire survey of tourists of Zhenyuan ancient city in Guizhou Province and the existing evaluation models of tourist satisfaction degree at home and abroad. The survey result showed that tourist satisfaction degree was not high, that tourists were dissatisfied with observing facilities, transportation, accommodation and landscape features, and that the attraction power of the tourist area was weak. The comprehensive tourist satisfaction degree of Zhenyuan ancient city was 77.653. Therefore, the government should enhance the reconstruction of infrastructure and construction of landscape features, and improve tourist service quality level, so as to realize sustainable development of tourist economy in Zhenyuan ancient city.关键词
旅游景区/游客满意度/测评指标/镇远县Key words
Tourist area/ Tourist satisfaction degree/ Measuring indexes/ Zhenyuan County分类
管理科学引用本文复制引用
贺祥,熊康宁..旅游景区游客满意度及其测评指标分析——以贵州省镇远古城为例[J].安徽农业科学,2011,39(9):5483-5486,5489,5.基金项目
凯里学院规划课题(Z1009) （Z1009）
凯里学院旅游管理重点学科专项科研课题青年基金资助(lgz200904). （lgz200904）
