山东建筑大学学报2011，Vol.26Issue(1)：22-26,5.
基于微笑曲线的中小房地产企业产业升级研究
Research on the smile curve-based industry upgrade in small and medium-sized real estate enterprises
摘要
Abstract
In this paper, the difficult conditions are analyzed which small and medium-sized real estate enterprises face, and the necessities are indicated of their industry upgrade.The smile curve theory is originally used to analyze the industry upgrade strategy of the small and medium-sized real estate enterprises, and the conclusion is drawn that the small and medium-sized real estate enterprises should invest more in the design and marketing links, reduce the production costs and upgrade the industry.Some specific measures are put forward for small and medium-sized real estate enterprises in design,marketing, cost control, comprehensive competitiveness and industry upgrade.关键词
产业升级/中小房地产企业/微笑曲线Key words
industry upgrade/small and medium-sized real estate enterprises/smile curve分类
管理科学引用本文复制引用
姜阵剑,庄鸿霖,宋贤..基于微笑曲线的中小房地产企业产业升级研究[J].山东建筑大学学报,2011,26(1):22-26,5.基金项目
山东省自然科学基金重点项目(2009ZRB019F6) （2009ZRB019F6）
