皮革科学与工程2011，Vol.21Issue(3)：66-70,5.
鞋类体验式营销探析
Discussion about the Experiential Marketing of Footwear
赵舒悦 1黄丽 1姚云鹤1
作者信息
- 1. 四川大学生物质与皮革工程系,四川成都610065
- 折叠
摘要
Abstract
Experimental marketing, as a way of achieving the goal of marketing through satisfying the sensory and emotional needs of customs, has been valued and liked by more and more people. There is a greater developmental space for experiential marketing, particularly in the shoe area. This review discussed the performance and application of experimental marketing in Advanced Customization, Emotional design, Classic design improvements, Window design, Live Graffiti and after-sale performance of interesting from three stages-the Product Design, Sales and aftermarket. Its developmental trend was also promoted in future shoes marketing.关键词
体验式营销/鞋类/消费者/设计Key words
experimental marketing/ footwear/ consumer/ design分类
轻工纺织引用本文复制引用
赵舒悦,黄丽,姚云鹤..鞋类体验式营销探析[J].皮革科学与工程,2011,21(3):66-70,5.
