丝绸2011，Vol.48Issue(6)：58-61,4.
服装品牌事件性促销流程设计——基于LANVIN for H&M案例的分析与研究
Events promotion procedure arrangement: based on analysis and study the case of LANVIN for H&M
摘要
Abstract
This article introduces the definition of events promotion, and analyzes the case of Lanvin for H&M.The article also discusses the technical content of events promotion and its key points which are expected to help the national fashion brands to make good use of this marketing method--event promotion.关键词
服装品牌/事件性促销/流程设计/技术分析Key words
Fashion brands/ Events promotion/ Procedure arrangement/ Technical analysis分类
管理科学引用本文复制引用
蔡建梅..服装品牌事件性促销流程设计——基于LANVIN for H&M案例的分析与研究[J].丝绸,2011,48(6):58-61,4.基金项目
国家教育部国家精品课程建设项目(高教[2009]21号) （高教[2009]21号）
