南方农业学报2011，Vol.42Issue(7)：821-824,4.
媒体宣传在农业科技成果转化中的推动作用分析——以广西农业科学院为例
Effect of media promotion on industrialized transformation of agricultural scientific and technological achievements——Case study in Guangxi Academy of Agricultural Sciences
摘要
Abstract
[Objective]The present paper was an attempt to analyze the effect of media promotion on industrialized transformation of agricultural scientific and technological achievements in order to provide references for preparing programs for industrialized transformation of agricultural scientific and technological achievements. [ Method ]The effect of media promotion on industrialized transformation of agricultural scientific and technological achievements was discussed through analyzing the effects of media promotion on the industrialized extensions of tissue culture derived banana plants, new sugarcane varieties and cultivation technologies, and one-year-two-harvest cultivation technology for grape in Guangxi Academy of Agricultural Sciences. [ Result ]The media in promotion of agricultural scientific and technological achievements was found to have the characteristics of wide coverage and fast propagation speed. Therefore, utilization of media to promote the agricultural scientific and technological achievements could improve the fanners' knowledge about agricultural science and technology and accelerate the industrialized transformation of agricultural scientific and technological achievements. [ Suggestion ]Media promotion for agricultural scientific and technological achievements should be based on facts and scientifi-calness in order to maintain the media credibility. Moreover, scientific news and reports were supposed to be popular and easy to understand for fanners and time-sensitive. Hence, the newest agricultural scientific and technological achievements could be reported timely and fanners could accept it easily.关键词
媒体宣传/农业/科技成果/转化/推动作用Key words
media promotion/ agriculture/ scientific and technological achievements/ transformation/ promotion effect分类
社会科学引用本文复制引用
邓立国,李杨瑞,陆建勋,林贵美,张进忠,莫彬..媒体宣传在农业科技成果转化中的推动作用分析——以广西农业科学院为例[J].南方农业学报,2011,42(7):821-824,4.基金项目
现代农业产业技术体系建设专项资金项目(CARS-32-03) （CARS-32-03）
