上海管理科学2011，Vol.33Issue(3)：68-72,5.
移动设备在旅游移动信息服务中的用户接受行为实证研究
An Empirical Study on Users Acceptance Behavior about Using Mobile Device in Tourism Mobile Information Service
苗欣 1武邦涛1
作者信息
- 1. 上海交通大学安泰经济与管理学院，上海200052
- 折叠
摘要
Abstract
Based on the theoretical analysis and interviews with typical tourists (university students from Shanghai) , the paper constructs Mobile Device Users Acceptance Behavior Model, and tests SEM by using the method of empirical survey, and also discusses the factors which affect typical tourists using Mobile Device. It is shown that there is a dramatic positive relationship between the variables, such as perceived usefulness、 perceived ease of use、 prior trip experience and tourist satisfaction, and these variables determine tourist loyalty with using willingness and using behavior together. Finally, some corresponding suggestions are offered to develop the application of mobile device in tourism mobile information service and improve tourist satisfaction and loyalty in accordance with the conclusions of empirical research.关键词
旅游移动信息服务；移动设备用户接受行为模型；结构方程模型Key words
Tourism Mobile Information Service/Mobile Device Users Acceptance Behavior Model/Structural Equation Model(SEM)分类
管理科学引用本文复制引用
苗欣,武邦涛..移动设备在旅游移动信息服务中的用户接受行为实证研究[J].上海管理科学,2011,33(3):68-72,5.
