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我国旅游电子商务模式创新研究与平台设计

于平 逯燕玲

计算机与现代化Issue(7):179-182,4.
计算机与现代化Issue(7):179-182,4.DOI:10.3969/j.issn.1006-2475.2011.07.049

我国旅游电子商务模式创新研究与平台设计

Model Innovation and Platform Design of Tourism E-business in China

于平 1逯燕玲2

作者信息

  • 1. 北京联合大学旅游学院,北京100101
  • 2. 北京联合大学应用文理学院,北京,100191
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摘要

Abstract

There are four basic types of tourism E-business in China, they are namely information dissemination, tourism enterprise independent online sales, sub-type tourism products online sales and integrated tourism products online sales. These patterns are still in the primary level of E-commerce, they are dull, similar, and lack personality and depth. This article firstly does deep study of the four tourism E-business models, at the same time it cites relevant cases to illustrate, and then analyzes the current limitations existing in tourism E-business models from several aspects, finally explores the innovative E-business models of tourism and developing direction, and finds out the platform design of the E-business system.

关键词

旅游电子商务/电子商务模式/电子商务平台/J2EE门户架构

Key words

tourism E-business/ E-business models/ E-business platform/ J2EE portal framework

分类

信息技术与安全科学

引用本文复制引用

于平,逯燕玲..我国旅游电子商务模式创新研究与平台设计[J].计算机与现代化,2011,(7):179-182,4.

计算机与现代化

OACSTPCD

1006-2475

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