安徽农业科学2011，Vol.39Issue(21)：13040-13041,13093,3.
深圳国际园林花卉博览园运营模式转型研究
Research on Transformation of Operation Mode of Shenzhen International Landscape Flowers Exposition Park
邹卓辉 1李宗怀 1代继松1
作者信息
- 1. 深圳市公园管理中心,广东深圳518040
- 折叠
摘要
Abstract
After a brief review of construction and usage history of Shenzhen International Landscape Flowers Exposition Park, the paper had analyzed its operation mode and benefit perceptively during exhibition period and the period after exhibition but before successful transformation. Based on relevant data, it could be known that the operation of exposition park had been reduced into a plight after exposition finished, and it revealed the necessity and urgency for transformation of operational mode. It had introduced in detail the transformation progress of three stages covering adjustment of operation, enterprises trusteeship and cooperation demonstration, and free open throughout more than 2 years. It had analyzed the reason why expected benefit hadnt been arrived, and emphasized that the operation mode of the park should be with maximization of social benefit as the target and free open as the transformation form. It had been proved that free open could not only increase tourist capacity and obtain great social benefit, but also increase indirect economic income; finally change the vicious circle of operation plight. On this basis, characteristics of comprehensive park of exposition type had been concluded, so as to provide technical support and reference for holding horticultural exposition, launching construction and operation of comprehensive park of exposition type, and establishing national key park in the future.关键词
深圳园博园/运营/转型Key words
Shenzhen International Landscape Flowers Exposition Park/ Operation/ Transformation分类
建筑与水利引用本文复制引用
邹卓辉,李宗怀,代继松..深圳国际园林花卉博览园运营模式转型研究[J].安徽农业科学,2011,39(21):13040-13041,13093,3.
