工业工程2011，Vol.14Issue(4)：17-22,6.
零售商新产品与再制造产品销售策略
Marketing Strategy Analysis of Newly Manufactured and Remanufactured Products in the Retailer Perspective
摘要
Abstract
For some products, there are both newly manufactured ones and remanufactured ones. Thus, a retailer should decide whether it should sell both types of products or just sell the newly manufactured ones. To answer this question, a Stackelberg game model is derived for it. By using this model, optimal pricing policy is analyzed for both marketing strategies. Comparison is made by using numerical simulation on the degree of consumer acceptance to the remanufactured products in considering the price, quality, and retailer's equilibrium profit. It is shown that the retailer is more profitable under optimal pricing if it sells both types of products.关键词
再制造/Stackelberg博弈/最优定价Key words
remanufacturing/Stackelberg game/optimal pricing分类
管理科学引用本文复制引用
熊中楷,刘勇,王凯..零售商新产品与再制造产品销售策略[J].工业工程,2011,14(4):17-22,6.基金项目
国家自然科学基金资助项目(70871125) （70871125）
重庆市自然科学基金资助项目(cstc.2006BB0188) （cstc.2006BB0188）
