摘要
Abstract
The demand for remanufactured products is growing. The original equipment manufacturer (OEM) often does not adopt the remanufacturing option in consideration of remanufacturing cost or other factors. OEM would face the competition from the remanufacturere because they are attracted by re-manufacturing margins. Different from other studies, this paper investigates the case that manufacturers play the distributor role for remanufacturers from a collaboration standpoint.This research considers a single-period collaboration model. In this model, remanufacturers supply remanufactured products for manufacturers. Manufacturers are responsible for marketing and sales of remanufactured products. The model assumes that remanufacturers have sufficient channel power over manufacturers to act as a Stackelberg leader. The model also assumes that producing a remanufactured product is less costly than manufacturing a new product. We further assume that manufacturers will adopt the price discrimination strategy because consumers can distinguish remanufactured products from new products.In the first part, this research studies the collaborative research model and provides its equilibrium outcomes. We compare the collaborative model with the non-remanufacturing model. The comparison shows that the collaborative model has lower sales volume and profit than the non-remanufacturing model for new products. In contrast, the collaborative model has higher total sales volume and profit than the non-remanufacturing model. In the second part, this research compares the collaborative model with the competitive model, and shows that the collaborative model has higher new product price, but lower re-manufactured product sales volume than the competitive model. In the third part, this research uses numerical simulation to demonstrate that the collaborative model is advantageous to manufacturers, but the competitive model is advantageous to remanufacturers. Remanufacturers are willing to collaborate with manufacturers by receiving some profits from manufacturers.In summary, this study first investigates the model where a remanufacturer collaborates with a manufacturer in the same channel and considers that the collaborative model has rooms for further improvement. Future research can discuss research models in two-period, multi-period and infinite planning horizons situations, or consider remanufacturers as the Stackelberg leader.关键词
合作模式/竞争模式/Stackelberg博弈/制造商盈利/再制造商盈利Key words
collaborative model/ competitive model/ Stackelberg game/ profits of manufacturer/ profits of remanufacture分类
管理科学
