摘要
Abstract
E-business model is a concept that describes the value-creation process of an enterprise, and becomes a top research area. Classification is the foundation of theory development and becomes a hot topic in the business model research. However, researchers have developed various e-business model classifications based on different classification criteria. As a result, these researchers cannot reach a consensus on basic issues about classification schemas.To resolve the issue, we first conduct a content analysis of articles, archived in the CNKI Chinese journal database, with the exact term "e-business model" in their titles or abstracts. The analysis shows that classification criteria used frequently by the articles include transactional subjects, Timmer' s interactive mode and degree of value chain integration, Rappa' s revenue and position in value chains, Mckinsey' s leading force in the market and Bambury' s new/old economy in sequence. In addition, we see the trend of decreasing number of articles using the two criteria of transaction subjects and leading force in the market. On the contrary, increasing number of articles is adopting the criteria of interactive mode, the degree of value chain integration, new/ old economy, and revenue and position in the value chain. These trends indicate that researchers need more practical, specific, and comprehensive classification schemas to guide e-business practices. Moreover, this trend is consistent with the value creation essence and the development tendency of e-business model concepts. The well-diffused classification criteria focus on the value creation approaches and processes. In addition, the analysis of e-business categorization identifies popular e-business models, such as virtual community, trust services, information brokerage, digital library. We also find that there exist a high correlation between specific classifications, and an overlapping phenomenon among categorizations. These issues in classification redundancy will hinder the shared understanding and communication of different e-business models among researchers and practitioners.Future research needs to analyze the components of various e-business models and compare various classification schemes in depth. These efforts have the potential of developing a more general and holistic e-business classification framework to guide an enterprise' s business model innovation practices.关键词
电子商务模式/分类标准/电子商务模式类别/内容分析Key words
e-business model/ classification criteria/ categorizations of e-business model/ content analysis分类
管理科学
