摘要
Abstract
Concept of agro-tourism was analyzed, it was stressed that significance of agro-tourism has been highlighted as living standards are improved, then concept of creative agro-tourism design was introduced due to the needs of improving the grade 'of agro-tourism and developing competitive tourism products. Creative design of agro-tourism was taken as the key point of agro-tourism planning, its significance was analyzed, and it was stressed that novel, special and comfortable tourist products and experience should be developed. On this basis, agro-tourism development and problems of Beijing City were introduced, foundation of creative resources in Beijing was analyzed, then contents of the creative agro-tourism design were discussed with supervision principles of natural and cultural creative designs. Creative agro-tourism design was specifically elaborated from the following aspects: creative and strategic cultural planning, enhancement of humanistic and natural landscapes, constructed landscapes, design of tourism cultures, scientific and technological originality, festival and event planning, planning and design of tourist products, design of propaganda materials and website.关键词
农业旅游/创意设计/现状Key words
Agro-tourism/Creative design/Current situation分类
管理科学
