中国医学伦理学2011，Vol.24Issue(5)：647-648,669,3.
浅析当前浙江省医药企业社会责任的现状——以公司网站内容为视角
Analysis on Current Status of Pharmaceutical Companies'Corporate Social Responsibility in Zhejiang Province —Based On the Content of Companv Web Site
摘要
Abstract
Objective: Explore and discuss the current status of pharmaceutical company's understanding of the concept of the corporate social responsibility ( CSR) and their levels, propose some measures to deepen their understanding and to improve the self - consciousness of CSR. Methods: A list of key words including 10 mission keywords and 10 core values keywords was made by each group, and then was assigned to a level of Lerbingers pyramid of CSR schema by the content analysis on five pharmaceutical companies web pages. Results: Mission keywords focus on economic function; value keywords support minimizing social costs. Conclusion: A pharmaceutical company must up develop along the Lerbingers pyramid of CSR with understanding its CSR and implementing its basic e-conomic functions.关键词
企业社会责任/医药企业/经济职能/社会成本/医学伦理Key words
Corporate Social Responsibility ( CSR)/Pharmaceutical Company/Economic Fontions/Social Cost/Medical Ethics分类
医药卫生引用本文复制引用
裘梦佳,彭蒙蒙,林贤丰,刘婵娟..浅析当前浙江省医药企业社会责任的现状——以公司网站内容为视角[J].中国医学伦理学,2011,24(5):647-648,669,3.基金项目
浙江省哲学社会科学规划办项目(10CGYD60YBQ) （10CGYD60YBQ）
