丝绸2011，Vol.48Issue(9)：28-31,4.
消费者购买丝绸礼品行为的差异性分析
The difference analyses on the purchasing silk gift behavior of customers
宋晓娟 1黄小敏 2汪逸婧 1孙菊剑 2刘国联1
作者信息
- 1. 现代丝绸国家工程实验室,江苏苏州215123
- 2. 苏州大学纺织与服装工程学院,江苏苏州215021
- 折叠
摘要
Abstract
300 consumers was been visited for this research by the questionnaire, who lived mainly in the Suzhou area. Then excel tools was be used to analyze the data gained. And then, the results about the basic behavior of purchasing silk gift for the consumers have been gained, which will be the basis of market development and decision-making for silk gift companies.关键词
丝绸礼品/消费者行为/差异性Key words
Silk gift/ Consumer behavior/ Differences分类
管理科学引用本文复制引用
宋晓娟,黄小敏,汪逸婧,孙菊剑,刘国联..消费者购买丝绸礼品行为的差异性分析[J].丝绸,2011,48(9):28-31,4.
