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移动搜索用户满意度测评模型构建研究

刘京娟

数字图书馆论坛Issue(10):25-53,29.
数字图书馆论坛Issue(10):25-53,29.DOI:10.3772/j.issn.1673-2286.2011.10.002

移动搜索用户满意度测评模型构建研究

Study on the Construction of User Satisfaction Measurement Model for Mobile Search

刘京娟1

作者信息

  • 1. 工业和信息化部电子科学技术情报研究所 北京100040
  • 折叠

摘要

Abstract

Based on the customer satisfaction evaluation model, the paper builds a user satisfaction measurement model for mobile search. Then, using empirical research methods, this paper designs questionnaires and collects data, using structural equation modeling analysis, in order to verify the model through AMOS software. Finally, this essay draws relevant conclusions.

关键词

移动搜索/用户满意度/测评模型/结构方程模型

Key words

Mobile search/ User satisfaction model/ Structural Equation Modeling (SEM)

引用本文复制引用

刘京娟..移动搜索用户满意度测评模型构建研究[J].数字图书馆论坛,2011,(10):25-53,29.

数字图书馆论坛

OACSTPCD

1673-2286

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