福建农业学报2011，Vol.26Issue(5)：870-876,7.
基于传播学理论的福建省农村实用技术远程培训研究
Research on Fujian Remote-training of the Rural Practical Technology Based on The View of Communication
摘要
Abstract
Remote-training of the rural practical technology is an important way to improve the peasants' science-and-technology cultural quality, cultivate new peasants and develop the modern agriculture. Rural practical technology training is an information communication and should be studied from the view of communication and the pattern of information circulating. Using the 5W mode of communication, from the perspective of the five elements including communication subject, communication content, communication channel, communication object and communication effect, the paper builds a communication mode of Fujian remote-training of the rural practical technology. And the paper analyzes the communication subject whose leading role is the government, the communication content whose core is the rural practical technology, the communication channel whose focus is the modern and traditional medium, the communication object whose key is the peasants, the communication effect whose center is the short-term and long-term benefit. And then, based on the training situation, the paper analyzes the obstacle of the five elements. The paper finally puts forward some suggestions such as promoting resources integration of communication subject, practical communication content, complementary function of communication channel, active participation of communication object and mutual benefit of communication effect.关键词
传播学/福建/农村实用技术/远程培训Key words
Communication/Fujian/Rural Practical Technology/Remote-training分类
社会科学引用本文复制引用
蔡淑芳,吴敬才,蔡培良,雷锦桂,翁伯琦,郑回勇..基于传播学理论的福建省农村实用技术远程培训研究[J].福建农业学报,2011,26(5):870-876,7.基金项目
福建省农业科学院科技下乡“双百”项目专题(sbmn1101-7) （sbmn1101-7）
福建省委省政府为民办实事项目[闽政办(2011) 63号] （2011）
