安徽农业科学2011，Vol.39Issue(32)：19915-19916,2.
中国乡村旅游品牌解析
Study on the Rural Tourism Brand in China
摘要
Abstract
The definition of the rural tourism brand was given at first, and then the problems of the brand in China were analyzed. At last, some new ideas of the rural tourism brand development were brought out, including brand awareness, brand positioning, brand supervision and brand communication.关键词
中国/乡村旅游/品牌Key words
China/Rural tourism/Brand分类
管理科学引用本文复制引用
蔡蓉蓉,潘鸿雷..中国乡村旅游品牌解析[J].安徽农业科学,2011,39(32):19915-19916,2.基金项目
2011年度江苏省哲学社会科学界联合会应用研究课题(11SC-018). （11SC-018）
