中国药房2011，Vol.22Issue(45)：4263-4264,2.
我院门诊药房公共关系危机管理初探
Discussion on the Public Relation Risk Management of Outpatient Pharmacy in Our Hospital
徐丽丽 1胡苹 1张利斌 1张晓庆 1李玉平1
作者信息
- 1. 同济大学附属上海市肺科医院药剂科,上海市200433
- 折叠
摘要
Abstract
OBJECTIVE: To provide a reference for preventing and responding public relations risk of outpatient pharmacy in hospital. METHODS: The policy of public relations risk management was put forward by analyzing the status quo of public relation risk in outpatient pharmacy of our hospital. RESULTS: Outpatient pharmacists had weak awareness of public relations risk, insufficient theory guidance for dispute disposal, lack of communication with physicians and department. Potential public relation risk could be prevented by improving pharmaceutical care, establishing risk management group in pharmacy department, setting up effective connection with physicians and department. Occurred public relation risk could be resolved by guaranteeing orderly internal and external communication, inviting health administrative management department to participate in investigation and disposal. At the same time, pharmacy and pharmacists could be propagated by various channels and the image of pharmacists could be established from professional angles. CONCLUSION: Public relations risk management of outpatient pharmacy should be enhanced, which can help to promote the healthy and harmonious development of hospital.关键词
门诊药房/公共关系/危机管理Key words
Outpatient pharmacy/ Public relations/ Risk management分类
医药卫生引用本文复制引用
徐丽丽,胡苹,张利斌,张晓庆,李玉平..我院门诊药房公共关系危机管理初探[J].中国药房,2011,22(45):4263-4264,2.
