工业工程2011，Vol.14Issue(5)：142-145,4.
珠江三角洲高新技术企业公益营销与企业绩效关系实证分析
Empirical Analysis of Relation Between Cause-Related Marketing and Performance of Hi-Tec Corporations in Pearl River Delta
摘要
Abstract
The effect of cause-related marketing on the performance of Hi-Tec corporations in the Pearl River Delta is addressed in this paper. To do so, a factor analysis model is developed for the problem and an index system is built for performance evaluation. Data are collected in the Hi-Tec corporations in the Pearl River Delta by using questionnaire. Based on the model and the data collected, analysis is carried out. Results show that cause-related marketing has a positive effect on the performance of the Hi-Tec corporations in the Pearl River Delta.关键词
公益营销/企业绩效/策略Key words
cause-relating marketing/corporation performance/marketing strategies分类
管理科学引用本文复制引用
唐更华,刘艳明,邰青雷..珠江三角洲高新技术企业公益营销与企业绩效关系实证分析[J].工业工程,2011,14(5):142-145,4.基金项目
广东省哲学社会科学“十一五”规划项目(编号07003) （编号07003）
广东省软科学研究计划项目(编号2009B070300114) （编号2009B070300114）
广州市哲学社会科学发展“十一五”规划2010年度课题项目(编号10Y73) （编号10Y73）
