西安工程大学学报2011，Vol.25Issue(5)：656-661,6.
童装品牌策划中市场定位的研究
Study on brands orientation of Chinese children′s wear
顾朝晖1
作者信息
- 1. 西安工程大学服装与艺术设计学院,陕西西安710048
- 折叠
摘要
Abstract
On the basis of marketing and fashion marketing knowledge, it is mainly analyzed the following aspects; children's clothing brands from the age of market segments,positioning individual market segments, function in terms of market segments. Then, the content and methods in building children's clothing brand's market position are summarized.关键词
品牌策划/市场定位/市场细分/童装品牌Key words
brands merchandising/market positioning/market segmenting/brands of children's wear分类
轻工纺织引用本文复制引用
顾朝晖..童装品牌策划中市场定位的研究[J].西安工程大学学报,2011,25(5):656-661,6.
