安徽农业科学2011，Vol.39Issue(33)：20769-20770,20871,3.
基于“新奇士”经验的柑橘区域品牌建设策略——以廉江红橙为例
Brand Building Strategies of Citrus Based on Sunkist’s Experience
周云逸1
作者信息
- 1. 河北大学期刊社,河北保定071002;广东海洋大学经管学院,广东湛江524088
- 折叠
摘要
Abstract
With Lianjiang red oitrus for example and based on Sunkist's experience, the positioning and building bodies of citrus brand were determined, and it was proposed that we should register the geographic indications and popularize the geographic mark products so as to protect regional brand, extend and improve brand effect.关键词
柑橘/区域品牌:廉江红橙Key words
Citrus/Regional brand/Lianjiang red citrus分类
管理科学引用本文复制引用
周云逸..基于“新奇士”经验的柑橘区域品牌建设策略——以廉江红橙为例[J].安徽农业科学,2011,39(33):20769-20770,20871,3.
