安徽农业科学2012，Vol.40Issue(3)：1568-1570,3.
和合文化在旅游项目策划中的应用——以鹿鸣岭景区为例
Application of Harmony and Integrity Culture in Tourist Project Planning
摘要
Abstract
Significance oi tourist project planning in the transformation of tourist resources to tourist products was analyzed, it was proposed that culture is the soul of tourist project planning, harmony and integrity culture is the essence of Chinese cultures. Connotations and types of harmony and integrity culture were elaborated, such as harmony and integrity between human and nature, harmony and integrity of the society, harmony and integrity of the ego. On this basis, relationship between harmony and integrity as well as tourist projects were expounded, harmony and integrity culture was stressed as the source of tourist projects, and tourist projects as the optimal carriers of demonstrating and inheriting harmony and integrity culture. Lumingling Scenic Area in south Jingxing County, Shijiazhuang City of Hebei Province was taken for example to analyze the application of harmony and integrity culture in concrete planning of tourist projects from the perspectives of functional orientation, theme orientation and functional division.关键词
旅游项目/和合文化/鹿鸣岭Key words
Tourist project/ Harmony and integrity culture/ Lumingling分类
管理科学引用本文复制引用
宋文丽,刘筱秋,苏剑,高宏,孙振杰..和合文化在旅游项目策划中的应用——以鹿鸣岭景区为例[J].安徽农业科学,2012,40(3):1568-1570,3.基金项目
2011年度河北省教育厅项目(SKZD2011306). （SKZD2011306）
